Short, practical, and usable today. Read one, go and try it.
Projects
Stop putting everything in random chats
Use Projects. Think of a Project like a folder. Every chat inside shares context and memory, so you stop explaining who you are and what you’re working on every single time.
- One Project for each client
- One for marketing
- One for business management
- One for client-facing work
- One for a specific ongoing project
Over time each Project becomes its own little AI expert on that part of your work. Easy peasy shmeezy!
Usage limits
Keep hitting your Claude or ChatGPT limit?
Three easy peasy shmeezy ways to make it last longer.
- Tell it to be concise. Put this in your personal instructions: “Skip flowery language, repetition, and unnecessary explanations.”
- New topic? New chat. The longer the chat, the more context it reprocesses every message.
- Bad response? Edit your last prompt. Don’t add another message explaining what went wrong. Go back and try again.
Fewer words, fewer tokens burned.
AI watermarks
Everyone’s freaking out about Claude’s AI watermark
Think of it like “Sent from my iPhone.” That doesn’t mean the email is bad. It just tells you what tool was used. Instead of detectors guessing “hmmmm, this sounds like AI,” Claude signals it in the word choices, even if you wrote it and only asked for a grammar clean-up.
- Stop freaking out about removing it
- AI-assisted is not AI slop
- Content is not penalized today just for using AI
- What to worry about is generic, mass-produced slop
Bring the ideas. Bring the stories. Bring the expertise. Bring YOU. Then let Claude help.
AI governance
What is AI governance?
My easy peasy shmeezy explanation: rules for how your company uses AI.
- What tools can employees use?
- What information can they put into them?
- What should AI never be used for?
- What needs to be checked by a human?
Copywriting
Let 20 customers review your copy first
Sales copy, emails, landing pages, proposals, anything client-facing. Paste your final draft into Claude Code or Codex. Don’t let the “code” name scare you, it’s just a chat window.
Then prompt it
Act as 20 different versions of my ideal customer. Each has different objections, priorities, personalities, and attention spans. Review this copy independently, tell me where you’d lose interest, what feels confusing or unconvincing, and recommend improvements. Then combine the best feedback into one optimized version.
You’ll be mind blown. Easy peasy shmeezy.